When we first met local Glasgow band Crash Club they asked us if we could print a tree for their 3D music video. Why? Well, let’s just say that it involves a future imagining of a 3D printed utopia!
So who are Crash Club?
In their own words “Crash Club expertly introduce a collection of session pals onto tracks to really bring alive their Scottish electro-rock sound. They have crafted their sound through influences ranging from the wide realms of Primal Scream album XTRMNTR to the Chemical Brothers, with a heavy 1990’s Leftfield influence tossed amongst it all.”
The band had been aware of 3D printing for some time and when video director Arpad Horvath, suggested they integrate 3D printing into their next music video, they were very enthused.
When asked what fascinates them most about the field, they reply “Well when we played with the Klaxons at the ABC the other week, they had made a big deal of the fact they were doing a 3D tour – basically the props and back ground drop were all 3d. It was the first time we’d seen a band doing that. It was interesting to see someone trying something different.”
In the new video “Recondition” footage of our Delta Rostock printer building a tree layer by layer captures the process of additive manufacturing in all its glory. Video director Arpad said that he chose to 3D print a tree because it is one of the most basic elements of nature.
“I chose this symbol because I felt that, lyrically, it would fit the heavy electro tone of Crash Club’s music and also the title “Recondition”. This means that in the era we are living now, and maybe in the future, “recondition” and creation will be the role of modern society. The original idea came from the fact that the 3d printing is now an appropriate tool for making human organs. The visual representation in the video is a kind of depiction of a utopia where nature and technology will be interrelated more than ever.”
So now that bands like Crash Club and the Klaxons are experimenting with this still very new field, does the band believe that new technology and the music industry will almost always be inextricably linked? Crash Club replies that as bands and acts are “always trying to break new ground”, 3D printing technology gives bands that opportunity. They are in agreement that it will be interesting to see what happens in the coming years as music and 3D printing merge close together.
And with that, we say goodbye to the band for now and look forward to the possibility of working with them again in the future. In the meantime we hope you enjoy their brand new 3D music video!